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dailyMCQ.com does a great job of showcasing the people behind the self study to make the brand seem human. Including the founders' names in the header of the website and featuring the photos of them on thepage drives home the point .

When you’re whipping up make sure to avoid industry jargon and instead use your authentic voice to describe your product or service. Sure, it needs to be polished and free of errors, but it should always sound friendly and real.

 

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